Earned Media: Building Trust Through Deeply Authentic Publicity

In an age where consumers are overwhelmed with ads and paid promotions, earned media stands out as one of the most powerful ways to build trust and credibility. At Amplify, we specialize in helping law firms gain earned media coverage that showcases their expertise, highlights their successes, and positions them as thought leaders in the legal industry. By leveraging trusted third-party platforms, we ensure your firm is seen and heard by the right audience.

Earned media refers to publicity gained organically through coverage by third-party outlets, such as:

• News Stories: Features in local, regional, or national media.
• Interviews and Profiles: Opportunities to showcase your attorneys and firm.
• Guest Articles and Op-Eds: Written pieces published in respected legal or industry publications.
• Podcast and Webinar Features: Expert appearances on digital platforms.
• Social Media Mentions: Buzz generated by influencers, clients, or media sharing your story.

Unlike paid media, earned media carries the weight of third-party endorsement, making it a trusted and impactful way to connect with your audience.

• Builds Credibility: Being featured in reputable publications or news outlets establishes your firm as a trusted authority.
• Increases Visibility: Earned media reaches audiences beyond your current network, expanding your influence.
• Fosters Trust: Organic mentions feel more authentic than paid promotions, helping potential clients feel confident in your services.
• Strengthens Your Brand: Consistent media coverage reinforces your position as a leader in your practice areas.

At Amplify, we take a strategic, targeted approach to earned media. Here’s how we help your firm secure valuable publicity:

1. Story Development
   We work closely with your firm to identify compelling stories, unique angles, and newsworthy events.
   Whether it’s a groundbreaking case, a community initiative, or an attorney’s expertise, we craft narratives that resonate with the media.
2. Media Outreach
   Our team leverages relationships with journalists, editors, and producers to pitch your stories to the right outlets.
   We target publications, podcasts, and platforms that align with your firm’s goals and audience.
3. Content Creation
   From press releases and media kits to op-eds and thought leadership articles, we create high-quality content tailored to each opportunity.
   Our content is designed to position your firm as a go-to resource for legal expertise.
4. Media Training
   We prepare your attorneys for interviews, ensuring they feel confident and articulate when engaging with journalists.
   Training includes key message development, interview techniques, and handling challenging questions.
5. Performance Monitoring
   We track the reach and impact of your earned media coverage, providing insights into audience engagement and brand visibility.
   Our team uses data to refine strategies and maximize future opportunities.

• Legal Publications: Showcase your expertise in respected industry journals.
• Local News: Highlight your community involvement and client successes.
• National Media: Position your firm as a thought leader on legal trends and issues.
• Digital Platforms: Gain visibility through podcasts, webinars, and online features.
• Awards and Recognition: Secure nominations and features in legal rankings and directories.

1. Legal Industry Expertise: With a deep understanding of the legal landscape, we know how to position your firm effectively.
2. Established Media Relationships: Our connections with journalists and editors give your firm an edge in securing coverage.
3. Tailored Strategies: We customize our approach to align with your firm’s unique goals and target audience.
4. Results-Driven Focus: We prioritize opportunities that deliver tangible value, such as increased client inquiries and enhanced reputation.

Your firm’s success stories deserve to be told. With Amplify’s Earned Media services, we’ll help you gain the recognition, trust, and visibility you need to thrive. Ready to elevate your firm’s reputation? Contact us today at LFG@amplifyforlawyers.com to start amplifying your story.